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Digital Audio @ the European Radio Show

Rédigé le Tuesday, July 10th 2018 à 17:37 | Lu 203 fois


Methods of listening to the radio are changing as people make use of new technology, particularly mobile technology and high-speed broadband. The music-streaming market is taking off and platforms operating in this market, such as Spotify and Deezer, are seeing their paying subscriber numbers skyrocket: this revenue is beginning to make up for the drop in physical sales.


While traditional radio stations have for some time now gone with IP broadcasting via apps, and streaming and playback modules on their web sites, achieving ever greater audience numbers, new operators – “pure players” – are beginning to emerge. Thus, “pureplayer podcast” media are created, some operating on a subscription basis, like BoxSons, and others depending on audio advertising, which is starting to generate a significant revenue. In line with this, the latest Kantar* audio digital survey showed a record increase of 25% in the impressions served between 2016 and 2017, and even a very big increase on numbers for the last quarter of 2017.

*(Survey conducted in France on an advertiser and sector official-reporting basis in relation to Spotify, Deezer, TargetSpot and NRJ Global)